Text: Dr. Alexander Buhmann, Norwegian Business School Oslo
First published in Communication
Public unease about algorithms
Algorithms are quickly reshaping all kinds of decisions
Reputational concerns about algorithms
Three fundamental concerns with algorithms
Understanding algorithmic opacity
What's next for communicators?
(1) Gillespie, T. (2014). The Relevance of Algorithms. In T. Gillespie, P.J. Boczkowski & K.A. Foot (Eds.), Media Technologies. Essays on Communication, Materiality, and Society,
Cambrdi-ge/MA: MIT Press, pp. 167-194.
(2) See for an overview: Mittelstadt, B. D., Allo, P., Taddeo, M., Wachter, S., & Floridi, L. (2016). The ethics of algorithms: Mapping the debate. Big Data & Society, 3(2)
(3) Crawford, K. (2016). Can an Algorithm be Agonistic? Ten Scenes from Life in Calculated Pub-lics. Science, Technology & Human Values, 41(1), 77-92.
(4) Marr, D. (1982). Vision: A Computational Investigation Into the Human Representation and Pro-cessing of Visual Information, San Francisco: W.H. Freeman & Company.
(5) Borgman, C. L. (2015). Big Data, Little Data, No Data: Scholarship in the Networked World. Cambridge/MA: MIT Press.
(6) Martin, K. (2018). Ethical Implications and Accountability of Algorithms. Journal of Business Ethics, Online First, pp. 1-16
About the article: This article is based on research conducted by the author together with Johannes Paßmann (Siegen University) and Christian Fieseler (BI Norwegian Business
School) and published in the Journal of Business Ethics (in press). Part two (to be published in issue 02/2019) will discuss strategies for communicators to help their organisations manage the
new challenges of algorithmic accountability and reputation.